GfK APAC Lead
Anthony Tan has been involved in various aspects of market research in Asia Pacific over the last 13 years, amassing an abundance experience within industries covering travel & hospitality, medical devices, fashion, retail and automotive.
At GfK, he has undertaken many key responsibilities, including heading the project team for leading companies like Clubmed Asia-pacific, Airasia-Expedia and Booking.com. His expertise has also lent him the credibility to be frequently invited to speak at major international industry events and most recently at ITB Asia, Dutch Chamber of Commerce, World Travel Fair, China and Vietnam Tourism Exposition.
Anthony is a attentive listener and observer with the keen ability to identify business issues and propose constructive recommendations. He holds a degree in Business from Iowa, USA and a Master of International Economy from Flinders, Australia.
He takes a keen interest in traveling and exciting developments in the travel industry. Whenever time permits, he enjoys island hopping within the Asia Pacific region together with his family.